Think Outside-the-Blender

1 01 2006

DGI Beverage, LLC in Tomball, Texas launches a Blue Agave wine-based, margarita-flavored beverage in the Greater Houston Area. Houston entrepreneurs, Earl Castor and Paul Castor, thought completely outside-the-blender when they came up with their ingenious product design. Their Darn Good Idea was based on simplifying the time-consuming and sometimes messy preparation of Texas’ top-favorite frozen drink and making it as easy as Freeze, Squeeze, Enjoy.  

The perfectly blended Black Iguana Frozen Ritas (Classic Lime) are ready to drink and enjoy straight from the pouch or served in a glass – frozen or chilled. There is no mixing or adding alcohol or messing with ice and blenders. Black Iguana Frozen Ritas contain 100% Blue Agave wine – imported from Mexico’s premier Tequila region in Jalisco. Classic Lime is the launch flavor; other popular tropical flavors will be launched. Black Iguana Frozen Ritas are packaged in unique “Fun & Mobile Lifestyle” pouches that feature re-closable spouts. Black Iguana Frozen Ritas are great for any entertainment setting: sports venues, festivals, home pool parties, at the beach, on the boat… It’s all about fun, convenience, and portability for the consumer.


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