“Wow! Black Iguana Frozen Ritas taste awesome! Hands down – Black Iguana Frozen Ritas are the best tasting!” We hear these comments all the time from consumers. But why weren’t we getting any wolf whistles for our looks? So after analyzing the great consumer feedback we received at taste samplings, festivals, and sports venues, our creative design team hit the gas pedal to the floor. In Indy race fashion, they came up with a design that shouts Varoom! We’ve not only given the Black Iguana pouch a totally new bold and contemporary color but we’ve also given it a super hip and trendy shape, accented more prominently with the cool Black Iguana logo.
Every aspect of our brand management strategy is geared toward building a relationship with consumers. We listened to them. The new look for the Black Iguana pouch and the retail box creates a powerful brand presence for strong sales in the adult beverage marketplace.
